It starts at an early age: the dream and need to belong. To be one of the cool kids. The drive to be affiliated with wealth and recognition began in high school; children from average homes who did all they could to be friends with the kids from affluent backgrounds. They devised every means to be viewed as one of the creme de la cremes of the student society. Some of them went as far as denying their own parents or seeing them discreetly when they came visiting because they needed to keep up an appearance.