In the part of the world I live, 40%of the population which translates to more than 80 million people live below the poverty line. But that’s not all, many of those who are fortunate to not fall within this bracket are only marginally doing better. One chronic illness and they are down to the dreaded penury group. Little wonder we are all about what to eat, how to survive, how to stay afloat amid the unending challenges that plague citizens of a consumer nation. Lofty ambitions are a luxury; in Nigeria, it’s all about being able to afford basic living expenses and keeping the kids in school.