At first, they were a tad too cheeky about it, and most of their customers weren’t particularly thrilled. Then, they did it right. Offered a simple, what-appeared-to-be-a-heartfelt-apology with a twist of genius copy; and since then, not only has their target audience become more accepting of their apology, they have further propagated the gospel of KFC by eulogising the brilliance of the ad.
For many months, depending on which side of the divide they fell, movie buffs anticipated the premiere of Marvel Cinematic Universe’s latest instalment – Black Panther with either bated breaths or wry cynicism. Each expectant audience had good reasons for their stance. The mostly Black cast movie had been the subject of discourse for many months. And when it finally hit cinemas penultimate weekend, no one wanted to risk waiting until movie spoilers ruined the personal experience of seeing firsthand.
Vera knew Dan would propose on Valentine’s day. He had done a bad job of hiding it. He had been distant lately and hadn’t even shown up for their routine Friday dinner date. And there had been that one time he had left her apartment hurriedly just as she came home unusually early from work.
She wanted to confront him about it the next time they saw each other but changed her mind when she stumbled on the quaint diamond ring in his drawer. After seven years of dating, Dan was finally going to propose!
One time a colleague at a previous workplace didn’t show up at work on a particular day. My friend, who also doubled as my colleague and I noticed their absence and would have called this individual to know if all was well. But we had a rethink, because, you see, this colleague of ours was…