It’s no news that the internet was the game-changer that democratised access to information, and more than that, the unbridled ability to share opinions. We did not have that before. You had to be invited onto a platform or actively seek one to air your views if you were intent on getting heard or read. All that is firmly in the past. Now, with your ‘obscure’ Facebook or Instagram account, you have the power to ruffle feathers and make those who matter pay attention to you. If you prove to be maverick enough, you’ll soon court attention and subsequently or consequently become a social media celebrity.