Why Consistency Is The Greatest Marketing Strategy

A certain airline evoked plenty of excitement when they announced their entrance into the largely uninspiring Nigerian aviation scene. It was no surprise, having a new option to choose from is always a welcome idea, especially when passengers have had to deal with incessant inefficiencies from a considerable number of existing airlines in the form…

Don’t Be A Storyteller; Be Consistent

Last weekend, he hit the 20-goal mark for a sixth successive Premier League season. His name is Sergio Kun Aguero, and he is the epitome of consistency. Aguero’s lone goal was the difference between league title contenders, Manchester City and hard-to-beat Burnley Football Club. The Argentine is only the second ever player to return 20 goals or more six times in a row in England’s elite football competition. The goal that helped him equal Thierry Henry’s record was not spectacular, but it was effective. One man doing what he knows how to do best. Doing it well. And more importantly, doing it consistently.