Influencers: The Convenient Fall Guys

Influence is a word that increasingly features in our daily vocabulary; so much so that we now have people who go by the title of Influencers. Impacting the behaviour or thought process of others is a concept the vast majority of us could relate with since we were kids. Our parents warned us about peer pressure and how it could derail us from the straight and narrow path. At school, we were admonished not to join band gangs to ensure we weren’t tempted to engage in untoward activities such as drugs and heavy drinking. All our lives, we have been lectured on the potential danger inherent in influence.