The KFC Example Of How To Say Sorry

 

At first, they were a tad too cheeky about it, and most of their customers weren’t particularly thrilled. Then, they did it right. Offered a simple, what-appeared-to-be-a-heartfelt-apology with a twist of genius copy; and since then, not only has their target audience become more accepting of their apology, they have further propagated the gospel of KFC by eulogising the brilliance of the ad.